Welcome back to another ICYMI, covering the latest social media news and industry updates.
Whether you’re a seasoned social media pro or just trying to keep up, this post is your one-stop shop for the key updates you need to know about this month…
Instagram Updates
- Adam Mosseri says post share rates are key driver of reach
- Instagram tests Notes on Feed Posts and Reels
- Instagram tests Recent Stories Highlights on profiles
- Instagram test cross-posting to Threads option
- Instagram expands access to Creator Marketplace to even more countries
- Instagram experimenting with Trending Memes for Reels
- Instagram says Reels longer than 90 seconds can hurt reach
Threads Updates
- We’ll soon be able to see a post’s view count on Threads
- Threads testing a TweetDeck-like column feed of real-time posts
- Threads adds recent filter for Search Results
- Threads allows all users to control who can quote their posts
TikTok Updates
- TikTok is testing “search highlights” with AI-generated search results
- Eight TikTok creators file a suit against the divest-or-ban law
- TikTok is testing 60-minute video uploads
- TikTok tests collaboration feature for Posts
- Head of Canada’s intelligence agency warns Canadians against using TikTok due to data being “available to the government of China.”
- TikTok shares insight into the rise of financial content on #FinTok
- TikTok publishes guide for beauty brands using the platform
- TikTok launches new media buying certification course
- TikTok highlights creators making positive change
- TikTok launch a management dashboard called TikTok Studio
YouTube Updates
- YouTube adds simplified ad campaign creation in new Promotions Tab in Studio
- YouTube will begin to rollout timestamp feedback for yellow icon appeals submitted by creators who use the Self-Certification process for video monetisation
LinkedIn Updates
- LinkedIn adds labels for AI generated content
- LinkedIn makes it easier to reply to specific messages on Mobile
Pinterest Updates
- Pinterest adds media buyer certification course
- Pinterest shares report into Gen-Z user trends, with Gen-Z making up 42% of their global monthly user base
Facebook Updates
- Instagram and Facebook under EU investigation for causing child addiction and harm
- Meta shutting down its workplace enterprise platform
- Buffer adds support for scheduling Facebook Stories
Twitter/X Updates
- Twitter is officially X with a new x.com URL
- Twitter say that over 500K users contribute to Community Notes
Google Updates
- Google announced Generative AI in Search, sparking outrage from content site authors who rely on referral traffic from Google and a lot of questions about the future of SEO
- Google now offers “web” search, filtering out other content types
- Google adds personalisation option to Gemini AI chatbot
Conclusion
With social media platforms constantly evolving, staying informed can feel overwhelming.
We’ll be back next month with another update on all the latest features and trends.
