Custom WordPress design and development · from £3,500
A website built entirely around how you get booked
Your work deserves a website that’s built around your business, not adapted from someone else’s design. The Signature Site is a fully custom, hand-coded WordPress build, designed around your conversion path from the ground up, with the SEO groundwork built in from day one.
Trusted by creative business owners
Sound familiar?
You’ve outgrown your DIY website
The generic template undersells what you do, and a site that isn’t built around how people book you is costing you enquiries you’ll never see.
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Your website looks like everyone else’s, built off the same template as a dozen other businesses in your industry.
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Visitors land on your site and nothing happens. There’s no clear structure guiding them from “I found you” to “I’ve booked you.”
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You’re ready to invest once, properly, rather than patching a template site for another year.
The Signature Site
A website built entirely around your business, with the SEO groundwork already in place
What’s included
A fully custom build, designed and developed around your exact brief
🖥️
Up to 8 pages, fully custom-designed and built
Not a theme dressed up to look bespoke. Every page is hand-coded and built so you can confidently edit and update it yourself once it’s live.
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Conversion-path architecture
Structured around how you actually get booked, not just what looks good. Every page has a job to do.
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A copy direction workshop
We work through structure, tone and key messages page by page, so whoever writes the final copy (you, your copywriter or your placeholder text) has direction to work from.
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The SEO Foundation included as standard
Technical fixes, schema and structured data, keyword mapping, and Google Business Profile optimisation, built in.
How it works
Discovery and brief
A deeper questionnaire and, where useful, a conversation about your business, your brand, and how you actually want to be booked.
Design and build
Your homepage is designed and approved first, then the full site is custom-built and hand-coded around it.
Handover and training
The finished site is tested, handed over with a training video, and followed by 2 weeks of email support.
Is this right for you?
You already know your business works. Now the website needs to catch up.
This is perfect for you if:
- You’re ready to invest in a website built entirely around your business, not adapted from a template
- You want the SEO groundwork built in from the start, not added on later
- You’ve got a growing or established business where a template site no longer reflects the work you do
This isn’t a great fit right now if:
- You need something live in the next couple of weeks. The Essential Site is the faster route.
- Your budget doesn’t stretch here yet. Start with The Website Audit or The Essential Site and build up to this later.
- You’re on Squarespace or Shopify and want to stay there. This is a WordPress-only service, since the bespoke development depends on it.
The Signature Site
Custom design and development, built to your brief.
- Up to 8 pages, fully custom-designed and hand-coded so you can edit it yourself afterwards
- Conversion-path architecture built around how you get booked
- Copy direction workshop
- The SEO Foundation included
- 2 rounds of revisions included
- 2 weeks of email support and a training video after handover
- Ready to go further on content strategy too? Upgrade to The SEO Sprint at 20% off.
INVESTMENT From
£3,500
Every Signature Site is scoped individually, depending on page count and complexity. See the FAQs below for more details on pricing. You’ll get a fixed quote after your discovery call, before anything’s agreed.
Frequently Asked Questions
The bespoke development for this tier relies on WordPress specifically. If you need to stay on Squarespace or Shopify, The Essential Site covers those platforms.
As a guide, most Signature Sites land between £3,500 and £7,000. The total cost mainly depends on page count and complexity, things like custom functionality, integrations or a larger site structure push it toward the higher end. This range covers web design and development only. It doesn’t include copywriting, content strategy or ongoing marketing, those are separate if you need them. You’ll get a fixed quote after your discovery call, before anything’s agreed.
Anywhere between 4-12 weeks from kickoff, depending on page count, complexity and how quickly feedback comes back at each stage.
Yes. Projects are typically split into two or three payments across the timeline. We’ll agree the structure as part of the proposal.
Yes. However your site is built behind the scenes, it’s set up so you can confidently add, edit, and manage your own content afterwards, no coding needed.
Not as a full copywriting service, no. You’ll get a copy direction workshop covering structure, tone, and key messages, and if you’re not ready with your own copy or a copywriter, I’ll draft placeholder text from your onboarding information so the build doesn’t stall.
Additional rounds are £150 for minor to moderate changes. Anything involving substantial rework, like restructuring a page, is quoted separately.
No. What I can guarantee is a site built specifically around your conversion path, structured so every page has a clear job to do, rather than a generic template hoping people work out what to do next. Enquiries depend on more than the site itself, but you won’t be leaving anything on the table structurally.
Once the discovery and brief stage is complete and design work begins, I’m not able to offer a refund, this is a bespoke build and time is committed from that point. The homepage design approval stage exists so the direction is agreed before the full build starts.
A separate Maintenance and Support Retainer will cover ongoing updates and support beyond that window.
Ready to build a website that actually reflects your business?
Your work deserves a website built around it, not adapted to fit one.
