Social media image sizes 2026: the full cheat sheet

If you’re running your own business, you’re already stretched between clients, admin and actually making the content. The last thing you need is Instagram cropping your carousel wrong or a fuzzy Facebook cover photo because you guessed the size.

Getting your dimensions right matters more when you’re a solo entrepreneur, without a design team to catch it for you. The wrong size means blurry visuals, awkward cropping or important details getting cut off, and that reflects on your brand as much as the post itself.

This 2026 guide has the latest recommended sizes for every major platform, so you can plan, design and post without second-guessing yourself.

Instagram Sizes 2026

• Profile Photo: 320 x 320 px (1:1)
• Vertical/Portrait Post: 1080 x 1350 px (4:5)
• Tall Post: 1080 x 1440 px (3:4)
• Square Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Post: 1080 x 566 px (1.91:1)
• Reels + Covers: 1080 x 1920 px (9:16)
• Stories + Highlights: 1080 x 1920 px (9:16)
• Profile Grid Preview: Cropped to 3:4 (even if you upload in 4:5 or 1:1)

You can read the full breakdown in this post.

Facebook Sizes 2026

• Profile Picture: 320 x 320 px (1:1)
• Profile/Page Cover Photo: 851 x 315 px (2.7:1)
• Group Cover Photo: 1640 x 856 px (1.91:1)
• Event Cover Photo: 1920 x 1005 px (1.91:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Feed Post: 1080 x 566 px (1.91:1)
• Link + Shared Image: 1200 x 630 px (1.91:1)
• Stories: 1080 x 1920 px (9:16)
• Reels: 1080 x 1920 px (9:16)

Threads Sizes 2026

• Profile Photo: 320 x 320 px
• Feed Post: Flexible but use Instagram Size – 1080 x 1350 px (4:5)
• Link Preview Image: 1200 x 600 px (2:1)

LinkedIn Sizes 2026

• Personal Profile Picture: 400 x 400 px (1:1)
• Company Profile Picture: 300 x 300 px (1:1)
• Profile Cover Photo: 1584 x 396 px (4:1)
• Company Cover Photo: 1128 x 191 px (5.91:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1200 x 1200 px (1:1)
• Horizontal/Landscape Feed Post: 1080 x 360 px (3:1)
• Link + Shared Image: 1200 x 627 px (1.91:1)
• Video: 1080 x 1920 px (9:16)

TikTok Sizes 2026

• Profile Picture: 200 x 200 px (1:1)
• Video Post: 1080 x 1920 px (9:16)
• Carousel Post: 1080 x 1920 px (9:16)
• Stories: 1080 x 1920 px (9:16)

X (Twitter) Sizes 2026

• Profile Picture: 400 x 400 px (1:1)
• Cover Photo: 1500 x 500 px (3:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Feed Post: 1600 x 900 px (16:9)
• Link + Shared Image: 1200 x 628 px (1.91:1)

YouTube Sizes 2026

• Profile Picture: 800 x 800 px (1:1)
• Channel Banner: 2048 x 1152 px (16:9)
• Video: 1920 x 1080 px (16:9)
• Video Thumbnail: 1280 x 720 px (16:9)
• Shorts: 1080 x 1920 px (9:16)
• Stories: 1080 x 1920 px (9:16)

Pinterest Sizes 2026

• Profile Picture: 165 x 165 px (1:1)
• Cover Photo: 800 x 450 px (16:9)
• Standard Pin: 1000 x 1500 px (2:3)
• Long Pin: 1000 x 2100 px (1:2.1 max)
• Video + Story Pin: 1080 x 1920 px (9:16)

Bluesky Sizes 2026

• Profile Picture: 400 x 400 px (1:1)
• Cover Photo: 1500 x 500 px (3:1)
• Feed Post: Any ratio supported
• Link + Shared Image: 1200 x 627 px (1.91:1)

Google Business Profile Sizes 2026

• Profile Picture: 720 x 720 px (1:1)
• Cover Photo: 1024 x 576 px (16:9)
• Image Post: 720 x 720 px (1:1)
• Video Post: 1280 x 720 px (16:9)

Tips for Social Media Content Sizes

• Aspect ratio means the ratio of the width and height of the photo, written as width x height (1:1 is a square, 9:16 is a vertical rectangle and 16:9 is a horizontal rectangle)
• Pixels measure image resolution or the level of detail in an image, written as width x height
• Use high-resolution files – an image that is 1080 x 1080 pixels will be clearer than one that is 200 x 200 pixels
• PNG is great for images with text or graphics
• Keep essential content in the centre-safe zone
• Stick to the recommended aspect ratio to avoid cropping or black bars
• Test and previews designs in a scheduling tool

Common questions

What size should an Instagram profile picture be in 2026?
320 x 320 px, cropped to a circle. Keep your logo or headshot centred so nothing important gets cut off at the edges.

What’s the correct size for a Facebook cover photo?
851 x 315 px is the recommended size, though Facebook displays it differently on desktop and mobile, so keep key details away from the very edges.

Do social media image sizes change every year?
Some do. Platforms tweak dimensions when they roll out new features (Threads and Reels are the ones that shift most often), which is why I update this guide annually rather than treating it as a one-and-done reference.

What’s the difference between aspect ratio and pixel size?
Aspect ratio is the shape (1:1 is square, 9:16 is vertical), and pixel size is the actual resolution. You need both to get a crisp, uncropped image, ratio alone won’t tell you how sharp it’ll look.

What size should I use for a LinkedIn banner in 2026?
1584 x 396 px for a personal profile cover photo, or 1128 x 191 px if you’re setting one up for a company page.

Final thoughts

Creating content is time-consuming enough, the last thing you want is for it to look off because of incorrect sizing. Follow the right sizes and your brand looks more professional, your engagement improves too.